In simple terms, a platform operator develops their UI in HTML5, the UI is hosted in a server, probably at a headend, client devices (set-top boxes, CI+ modules or connected TV devices) send remote control requests to the server, the server renders the UI image required and turns it into an MPEG stream and this is delivered to the device as if it were a video stream.
Cloudtv biz trial#
The roll-out of cloud UI by Dutch cable operator Ziggo and the ongoing trial of the concept by US cable giant Comcast have highlighted the benefits as well as the growing industry interest.īoth those deployments use the CloudTV platform from ActiveVideo and this company can rightly claim to be a pioneer for the cloud rendered UI. Think of a compelling user experience that would combine traditional TV programming with dedicated channels for hulu, for Netflix, for YouTube – maybe even for YouTube Sports or YouTube Pets – with subscribers able to shift seamlessly across linear and online content selections.įor now, we’d like to offer thanks to our customers for driving the vision of online video as a pay-TV channel, to our engineering team for bringing that vision to reality and, of course, to the Light Reading team for shining a Leading Light on how CloudTV StreamCast will transform content relationships.Rendering the User Interface in the cloud could solve some of the biggest challenges facing platform operators in the multi-screen TV era, making it realistic to present an identical UI on every device without a herculean effort to develop and then maintain apps for different set-top boxes and connected TV devices. Ultimately, we see mass adoption of CloudTV StreamCast resulting in a reinvention of the longstanding channel paradigm that will have broadcast, linear, on-demand and online content standing shoulder to shoulder in the pay-TV entertainment lineup. And there are clear indications elsewhere that the trend is continuing to grow. HBO Europe is marching forward with plans to launch HBO GO as a pay-TV channel.
Every day, UPC Hungary’s YouTube story gets better and better - more than 2 million minutes per day streamed and average subscriber engagement approaching one hour per session. Over the past year, CloudTV StreamCast has been at the forefront of a growing wave of new services.
Our customer engagement and engineering innovation have spawned a solution that brings vast catalogs of online content to pay-TV, and the impact of pay-TV footprints and Quality of Experience to online content providers. The value for the industry is in how CloudTV StreamCast’s virtualization of STB functionality engenders collaborative approaches, not conflicts, between online video and pay-TV. The grand poobahs of Light Reading are silent on the reasoning behind Leading Lights selections, but our sources tell us they were impressed with how CloudTV StreamCast addresses a pressing need for our pay-TV customers and online video partners: the ability to bring online video as a channel to EVERY pay-TV customer, not just small subsets who have bought and installed new, PC-like set-top boxes. And last night’s recognition of CloudTV StreamCast as the most important product in our business in the past year. Impressive growth in viewer engagement coupled with a sustained subscriber adoption. Like kids in an ice cream shop, we’ve been enjoying every scoop of CloudTV StreamCast’s success this year: A Cable Europe Innovation Award for UPC Hungary’s YouTube and apps service on existing STBs. While we loved the wit and antics that Steve Saunders and Ray LeMaistre brought to the Light Reading Leading Lights last night – “The Second City” is second-best when those two are in Chicago – what really made our smiles stretch from San Jose to Amsterdam was when ActiveVideo’s CloudTV™ StreamCast was announced as a Product of the Year winner.
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